philosophy

EST. 2024

Nurtured is more than just a shoppe - it's a carefully curated space where timeless design meets meaningful connection. Founded by Kate Simpson, Owner and Creative Director, Nurtured opened its doors a little over eight months ago in Kelowna's vibrant and ever-evolving North End. Inspired by her desire to bring something fresh and distinctive to the Okanagan, Kate envisioned a destination that blends Scandinavian simplicity with the warmth and comfort of Canadian design.

At Nurtured, we believe in celebrating the items that hold meaning in our lives. Each piece is thoughtfully chosen, fostering a sense of connection between our past experiences and the present moments we cherish. Our curated collections are designed to inspire, inviting you to create spaces that feel both personal and purposeful.

Whether you're seeking to elevate your home with beautifully crafted decor, timeless furnishings, or meaningful gifts, Nurtured is a reflection of our belief that the items we surround ourselves with should be more than just objects—they should tell a story, evoke memories, and bring comfort to everyday life.

Celebrating the beauty of tangible treasures, we believe in nurturing the items that hold meaning in our lives. Every piece is intentionally selected, fostering a deep connection between our past experiences and present moments.

We envision a home as more than just a space filled with objects; it's a sanctuary where memories are woven into the fabric of everyday life, fostering an environment of care and introspection for both ourselves and those we welcome within its walls.

founding story

At Nurtured, my intention is to weave together my deep reverence for nature, cherished personal rituals, and enriching travel experiences into a shoppe, inviting others to discover the serene and comforting essence of thoughtfully chosen décor.
There are deep roots connecting me with interior style - I was the little girl who found joy in transforming not just my own space but also those of friends. Inspired by my parents' fondness of Danish design, my own style is Nordic influenced, ebbing and flowing from season to season, embracing earthly textures and natural elements centred on beauty in all its forms.
Nurtured embodies a profound connection to the nurturing embrace of Mother Earth, embracing a holistic design philosophy that celebrates the cyclical rhythm of the seasons and encourages the enrichment of both home and self with exquisite objects. It is my sincere hope that through Nurtured, I can ignite inspiration within you to cultivate a similar sense of harmony and beauty within your own home.
~ Kate

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