Our overall idea is to create products that can be used and loved in your everyday life. Products that become a natural part of your home and the stories that are created there. By adding soft textiles and details with character, you can create a personal feeling and an atmosphere to long for when you are away. By working with high-quality natural materials, and with shapes and colours that are timeless, we make products that survive fleeting trends and seasonal changes.
We like to work long-term with our producers as it gives us better insight and the opportunity to influence the business. Our goal is to work close to the craftsmen behind the product and in accordance with our ethical working conditions.
With a background in the fashion and interior design industry, Annalena Jönsson and Marcus Eliasson had a longing to create something lasting, at a pace that allows reflection. In 2011, they created Tell Me More – an interior design brand with timeless and beautiful objects that are made to be used a lot and for a long time.
The first collections consisted of bed linen made of stonewashed linen and hemp rugs in a natural color scale. Both bed linen and hemp rugs are still part of Tell Me More’s range, today in a larger selection of colors and styles, but with the same great quality and feeling. Since its inception – where textiles and carpets were in focus – Tell Me More has gradually developed into an interior design concept for the entire home. Today with a collection that has been expended with, among other things, glassware, ceramics, and crockery.
Our overall idea is to create products that can be used and loved in your everyday life. Products that become a natural part of your home and the stories that are created there. By working with high-quality natural materials, and with shapes and colors that are timeless, we make products that survive fleeting trends and seasonal changes.
The first collections consisted of bed linen made of stonewashed linen and hemp rugs in a natural color scale. Both bed linen and hemp rugs are still part of Tell Me More’s range, today in a larger selection of colors and styles, but with the same great quality and feeling. Since its inception – where textiles and carpets were in focus – Tell Me More has gradually developed into an interior design concept for the entire home. Today with a collection that has been expended with, among other things, glass, ceramics, and crockery.
For us it is as important to know how a product is made as its appearance. The focus for us is to find craftsmen who take pride in their craft and who are really good at what they do, that’s why we work with producers all around the world. We do believe that where we are and where we operate, we can also make an impact and a difference.
For us it is important to encourage entrepreneurship locally and to work in long term relationships with our producers. We are proud to have been able to help other companies grow bigger during our own journey and our goal is to always work close to our producers and in accordance with our ethical working conditions.
We work with well-selected producers around the world where we find a common interest in sustainability and responsible production in both material selection, our environment, and working conditions. Therefore, we are very proud that many of our products are labeled with various different labels such as The Nordic Swan and Fairtrade.
Nordic Swan Ecolabel
The Nordic Ecolabel is the largest eco-label for furniture and interior design in the Nordic region. The requirements are gradually being raised to ensure that the products are always the best choice from an environmental and health point of view. For a company to obtain a Nordic Swan Ecolabel license and the right to label products with the Nordic Swan Ecolabel, the product must belong to one of the Nordic Swan Ecolabel product areas and meet the requirements of the product type.
In order for a product to be Nordic Swan Ecolabeled, suppliers must meet the extensive requirements in the Nordic Swan Ecolabel criteria document. These criteria set requirements on, for example, the content and use of environmentally hazardous chemicals, emissions to air, water and soil, energy and resource use and waste management. There are also quality requirements regarding durability, strength, safety and stability. Inspections are carried out at the factory and only the very best manufacturers are able to meet the requirements, which are tightened every five years.
OEKO-TEX®
If a textile article carries the OEKO-TEX® STANDARD 100 label, you can be certain that every component of this article, i.e. every thread, button and other accessories, has been tested for harmful substances and that the article, therefore, is harmless for human health.
The test is conducted by our independent OEKO-TEX® partner institutes on the basis of our extensive OEKO-TEX® criteria catalog. In the test they take into account numerous regulated and non-regulated substances, which may be harmful to human health.
In many cases the limit values for the OEKO-TEX® STANDARD 100 go beyond national and international requirements. The criteria catalog is updated at least once a year and expanded with new scientific knowledge or statutory requirements. It is not easy for manufacturers and customers to keep an overview of the legal situation concerning harmful substances every day. Our experts from the OEKO-TEX® institutes do this for you.
Fairtrade
Fairtrade is a system of certification that aims to ensure a set of standards are met in the production and supply of a product or ingredient. For farmers and workers, Fairtrade means workers’ rights, safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.
Choosing Fairtrade means standing with farmers for fairness and equality, against some of the biggest challenges the world faces. It means farmers creating change, from investing in climate friendly farming techniques to developing women in leadership.
With Fairtrade you change the world a little bit every day. Through simple shopping choices you are showing businesses and governments that you believe in fair and just trade.
Vegan
The Vegan Trademark has been helping people identify that a product is free from animal ingredients since 1990. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the Vegan Trademark on over 56,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more!